Microsoft picks up James Corden, Gwen Stefani, Jay-Z to market Windows Phone 8

Microsoft is set to spend an incredible corporeality of money marketing both Windows viii and Windows Phone 8. The former is the next version of the company's desktop Os, while Windows Phone 8 is the new release that is hoped to assist bring Microsoft into the mobile market with a respectable share of the pie. The Sun has reported that Microsoft has snapped up multiple big names to help push the mobile platform.

James Corden, Jay-Z and Gwen Stefani have each signed up to Microsoft to help promote Windows Phone. We've already seen how Jessica Alba is enjoying the Windows Phone feel and how she even took office in the platform's launch. A source said the following about Corden, who plays Gavin & Stacey grapheme Smithy, and his previous encounters with Microsoft:

"Since James picked upwards his Tony Award in America for the hitting Broadway show Ane Man, Two Guv'nors, his agent'southward phone hasn't stopped ringing. At present Microsoft take just come in with large bucks to go him on board to promote their new Windows phone. He filmed an advert for them in London final calendar week where he fiddles with his smartphone and plays with apps. He spent about of the fourth dimension playing Xbox games on the new phone"

The advertisement that Corden will star in will striking Tv set screens in the United kingdom from Monday, and will run for half dozen months in primetime advert slots. Nosotros'll probable exist seeing promotion from other big names in the future. Microsoft has already fired upwardly campaigns starring both Hollie Willoughby and Volition Arnet - it's definitely a stronger force than what we've previously witnessed.

How consumers will react to the new advertising push is some other question, but we're still yet to see Nokia's input post-release for its Lumia hardware, though we're probable to witness such investment in one case the Lumia 820 joins the Lumia 920 in a number of markets. Then - of course - we have HTC with its renewed partnership with Microsoft, not to mention Samsung. Here'south hoping for a Windows Phone packed holiday flavor.

Source: The Sun

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